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~subject:"Franchising"
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Franchising
Consumer behaviour
11
Konsumentenverhalten
11
Game theory
10
Theorie
9
Theory
9
Spieltheorie
8
game theory
7
Dauerhafte Konsumgüter
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Distribution channel
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Durable goods
6
Marketing
6
Vertriebsweg
6
Marketing management
5
Marketingmanagement
5
Marketing theory
4
Marketingtheorie
4
durable goods
4
Advertising
3
Advertising effects
3
Consumer goods
3
Konsumgüter
3
Market research
3
Marktforschung
3
Preismanagement
3
Price discrimination
3
Pricing strategy
3
Risiko
3
Risk
3
Werbewirkung
3
Werbung
3
price discrimination
3
Age group
2
Altersgruppe
2
Consumer attitudes
2
Copyright infringement
2
Demand
2
Dienstleistungssektor
2
Durable Goods
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Einzelhandelspreis
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Book / Working Paper
3
Language
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English
3
Author
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Desai, Preyas
3
Srinivasan, Kannan
2
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
3
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ECONIS (ZBW)
3
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1
Advertising fee in business-format franchising
Desai, Preyas
-
1994
-
Rev
Persistent link: https://www.econbiz.de/10000893034
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2
Demand signalling under unobservable effort in franchising : linear and nonlinear price contracts
Desai, Preyas
;
Srinivasan, Kannan
-
1994
-
Rev
Persistent link: https://www.econbiz.de/10000893036
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3
Aggregate versus product-specific pricing : implications for franchise and traditional channels
Desai, Preyas
;
Srinivasan, Kannan
-
1994
Persistent link: https://www.econbiz.de/10000896530
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