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Do values or goals better explain intent? : a cross-national comparison
Fornerino, Marianela; Jolibert, Alain; Sanchez, Carol M.; … - In: Journal of business research : JBR 64 (2011) 5, pp. 490-496
Persistent link: https://www.econbiz.de/10008901464
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How good does it taste? : is it the product or the brand? ; a contribution to brand equity evaluation
Fornerino, Marianela; Hauteville, François d' - In: The journal of product & brand management 19 (2010) 1, pp. 34-43
Persistent link: https://www.econbiz.de/10003963599
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Introducing the impact of technology : a "neo-contingency" HRM Anglo-French comparison
Ramirez, Jacobo; Fornerino, Marianela - In: Globalizing international human resource management, (pp. 208-233). 2008
Persistent link: https://www.econbiz.de/10003589157