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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
Cover Image
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn; Pons, Frank; Richelieu, André - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
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The internationalisation of a sports team brand : the case of European soccer teams
Richelieu, André; Lopez, Sibylle; Desbordes, Michel - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10003788528