"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and … patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches … between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical …

Disposable women and other myths of global capitalism -- Disposable daughters and factory fathers -- Manufacturing … bodies -- The dialectics of still life: murder, women, and disposability -- Maquiladora mestizas and a feminist border …