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International journal of islamic marketing and branding
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Marketing management in Asia
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ECONIS (ZBW)
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China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers
McPherson, Mark
;
Li, Xiang
- In:
Marketing management in Asia
,
(pp. 33-50)
.
2013
Persistent link: https://www.econbiz.de/10009659660
Saved in:
2
Brand repositioning of Egypt's muslim brotherhood : do you see what I see, views from the female electorate?
McPherson, Mark
;
Ismail, Monia Mohsen
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 261-295
Persistent link: https://www.econbiz.de/10012257423
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