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Labyrinth of feminine beauty : onnagata in modern Japanese advertising
Minowa, Yuko - In: Journal of historical research in marketing 16 (2024) 4, pp. 392-415
Persistent link: https://www.econbiz.de/10015207247
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Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark; Maclaran, Pauline - In: Journal of historical research in marketing 5 (2013) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
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The carnal feminine : consuming representations of womanhood in a contemporary media text
Stevens, Lorna; Maclaran, Pauline - In: Gender, culture, and consumer behavior, (pp. 63-86). 2012
Persistent link: https://www.econbiz.de/10009544245
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The uniform entrepreneur : making gender visible in social enterprise
Kravets, Olga; Preece, Chloe; Maclaran, Pauline - In: Journal of macromarketing 40 (2020) 4, pp. 445-458
Persistent link: https://www.econbiz.de/10012308733
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Invisible hands or hearts? : a feminist critique of consumerism and market centrism
Chatzidakis, Andreas; Maclaran, Pauline - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 1/2, pp. 158-164
Persistent link: https://www.econbiz.de/10013206514