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Female athlete endorsers : determinants of effectiveness
Fink, Janet S.; Parker, Heidi M.; Cunningham, George B.; … - In: Sport management review 15 (2012) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10009517341
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The "I" in team : coach incivility, coach gender, and team performance in women’s basketball teams
Smittick, Amber L.; Miner, Kathi N.; Cunningham, George B. - In: Sport management review 22 (2019) 3, pp. 419-433
Persistent link: https://www.econbiz.de/10012099405
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The determinants of Muslim women's pro-sport Hijab purchase intention : a theory of planned behavior perspective
Hussain, Umer; Cunningham, George B. - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1249-1268
Persistent link: https://www.econbiz.de/10014320249
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Factors affecting women sports officials' intention to leave across Europe
Wicker, Pamela; Cunningham, George B.; Webb, Tom - In: Journal of sport management : the official journal of … 38 (2024) 6, pp. 399-410
Persistent link: https://www.econbiz.de/10015098995