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Women and apparel entrepreneurship : an exploration of small business challenges and strategies in three countries
Hodges, Nancy; Watchravesringkan, Kittichai; Yurchisin, … - In: International journal of gender and entrepreneurship 7 (2015) 2, pp. 191-213
Persistent link: https://www.econbiz.de/10011342452
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Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita; Hodges, Nancy - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1676-1694
Persistent link: https://www.econbiz.de/10011407849
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Marketing the female politician : an exploration of gender and appearance
Sanghvi, Minita; Hodges, Nancy - In: Gendering theory in marketing and consumer research, (pp. 124-142). 2017
Persistent link: https://www.econbiz.de/10011610785
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An investigation of mothers' and tween doughters' clothing preferences and purchase intentions toward a prosocial clothing company
Ogle, Jennifer Paff; Hyllegard, Karen H.; Yan, Ruoh-nan - In: Journal of fashion marketing and management 18 (2014) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10010259703
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Occasionally open, always an experience : limiting store hours
Miller, Nancy Jean; Yan, Ruoh-nan; Calamari, Sage - In: International journal of retail & distribution management 42 (2014) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10010250114
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Female consumers' fanning of companies on Facebook : the influence of generational cohort
Hyllegard, Karen H.; Ogle, Jennifer Paff; Yan, Ruoh-nan; … - In: International journal of electronic marketing and … 5 (2012/13) 3, pp. 222-241
Persistent link: https://www.econbiz.de/10009746614