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Freizeitwirtschaft
Consumer behaviour
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science
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ECONIS (ZBW)
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Real-time evaluation of e-mail campaign performance
Bonfrer, Andre
;
Drèze, Xavier
- In:
Marketing science
28
(
2009
)
2
,
pp. 251-263
Persistent link: https://www.econbiz.de/10003843298
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2
An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
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