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Internationalisation and sport branding strategy : a French perception of the Big Four brands
Chanavat, Nicolas; Bodet, Guillaume - In: Qualitative market research : an international journal 12 (2009) 4, pp. 460-481
Persistent link: https://www.econbiz.de/10003893325
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Building global football brand equity : lessons from the Chinese market
Bodet, Guillaume; Chanavat, Nicolas - In: Asia Pacific journal of marketing and logistics 22 (2010) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10003943905