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Engagement in sports virtual brand communities
Santos, Manuel Alonso dos; Guardia, Francisco Rejón; … - In: Journal of business research : JBR 89 (2018), pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
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Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos; Moreno, Ferran Calabuig; … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
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Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar; Siani, Mojtaba Ghasemi; Santos, … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
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Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis : the case of international broadcasting fans
Navarro-Picado, José F.; Torres-Moraga, Eduardo; … - In: Review of managerial science : RMS 17 (2023) 1, pp. 209-232
Persistent link: https://www.econbiz.de/10014227156