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~subject:"Fußball"
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Fußball
Consumer behaviour
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Beziehungsmarketing
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Dienstleistungsqualität
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Social Web
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Determinants
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Ehrenamtliche Arbeit
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Football
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Fernandes, Teresa
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Neves, Sara
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Vale, Leonor
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Journal of strategic marketing
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ECONIS (ZBW)
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The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case
Fernandes, Teresa
;
Neves, Sara
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 548-560
Persistent link: https://www.econbiz.de/10010489663
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Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor
;
Fernandes, Teresa
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
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