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Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.; Naraine, Michael L.; Greenwell, Chris - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
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The impact of a new women's professional sport league on pre-existing sport organisations : a modified, integrative approach to examining change
Taylor, Chelsey Sara; Naraine, Michael L.; Rowe, Katie; … - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 470-488
Persistent link: https://www.econbiz.de/10014317876
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A network perspective on cause-related marketing collaborations in professional sport
Schyvinck, Cleo; Naraine, Michael L.; Constandt, Bram; … - In: Sport management review 25 (2022) 1, pp. 81-105
Persistent link: https://www.econbiz.de/10013426167
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The impact of interorganizational relationships on an uncertain industry : college football bowl games
Seifried, Chad; Soebbing, Brian P.; Agyemang, Kwame J. A. - In: Journal of sport management : the official journal of … 33 (2019) 4, pp. 317-330
Persistent link: https://www.econbiz.de/10012175705
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Unfolding the Twitter scene of the 2017 UEFA Champions League Final : social media networks and power dynamics
Yan, Grace; Watanabe, Nicholas M.; Shapiro, Stephen L.; … - In: European Sport management quarterly : ESMQ 19 (2019) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10012177435
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The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien; Doellman, Thomas W.; Troilo, Michael; … - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 200-210
Persistent link: https://www.econbiz.de/10010526787