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Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
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Impact of core product quality on sport fans' emotions and behavioral intentions
Foroughi, Behzad; Nikbin, Davoud; Hyun, Sunghyup Sean; … - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 110-129
Persistent link: https://www.econbiz.de/10011578568
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The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran
Foroughi, Behzad; Khairul Anuar Mohammad Shah; Hyun, … - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 189-205
Persistent link: https://www.econbiz.de/10010384212