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Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria; Bui, M̃y - In: The journal of consumer marketing 28 (2011) 6, pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
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When do nutrient content and nutrient content claims matter? : assessing consumer tradeoffs between carbohydrates and fat
Kemp, Elyria; Burton, Scot; Creyer, Elizabeth H.; … - In: Journal of consumer affairs : official publication of … 41 (2007) 1, pp. 47-46
Persistent link: https://www.econbiz.de/10003576870
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The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y; Kemp, Elyria; Hamilton, Mitchell - In: Journal of promotion management : JPM 21 (2015) 6, pp. 739-759
Persistent link: https://www.econbiz.de/10011433651