The commercialization of nonprofit institutions (NPIs) is a prominent theme in modern multidisciplinary studies. The trend towards nonprofit commercialization has increased significantly in recent years as more and more NPIs explore revenue generating opportunities. To examine nonprofit...

According to the theory, there are some reasonable reasons to assume that non-profit organizations behave specifically, in the way that is significantly different from the behaviour typical for both for-profit and public subjects. We believe that nonprofit organizations have several attributes...