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Fundraising
Consumer behaviour
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Konsumentenverhalten
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Behavioral economics
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Verhaltensökonomik
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psychological ownership
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Experiment
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Personality psychology
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Persönlichkeitspsychologie
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Dynamic investment appraisal
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Dynamische Investitionsrechnung
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Pensioners
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USA
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United States
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Beziehungsmarketing
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Product design
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Produktgestaltung
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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haptics
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identity
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Befragung
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Peck, Joann
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Journal of marketing for higher education
1
Psychology & marketing
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ECONIS (ZBW)
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Do specialized MBA programs cultivate alumni relationships and donations?
Wiggins Johnson, Jennifer
;
Thomas, Veronica
;
Peck, Joann
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10008653905
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2
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
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