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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Corporate sponsorships may hurt nonprofits : understanding their effects on charitable giving
Bennett, Christine M.
;
Kim, Hakkyun
;
Loken, Barbara
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
3
,
pp. 288-300
Persistent link: https://www.econbiz.de/10009779771
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The role of beneficiaries’ group identity in determining successful appeal strategies for charitable giving
Park, Kiwan
;
Lee, Seojin Stacey
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1117-1132
Persistent link: https://www.econbiz.de/10011411885
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