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Building the charity brand community
Hassay, Derek N.; Peloza, John - In: Journal of nonprofit & public sector marketing 21 (2009) 1, pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
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The price elasticities of charitable contributions : a meta-analysis
Peloza, John; Steel, Piers - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 2, pp. 260-272
Persistent link: https://www.econbiz.de/10003230060
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Self-benefit versus other-benefit marketing appeals : their effectiveness in generating charitable support
White, Katherine; Peloza, John - In: Journal of marketing 73 (2009) 4, pp. 109-124
Persistent link: https://www.econbiz.de/10003860870
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How deviations from performance norms impact charitable donations
Allen, Alexis M.; Eilert, Meike; Peloza, John - In: Journal of marketing research : JMR 55 (2018) 2, pp. 277-290
Persistent link: https://www.econbiz.de/10011845014