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Persistent link: https://www.econbiz.de/10003880179
We investigate how two important social identities — gender identity and moral identity — result in differential donations to in-groups and out-groups. Results from three studies indicate that moral identity importance tends to increase donations to out-groups (Iraq, Indonesia) and not to...
Persistent link: https://www.econbiz.de/10014173420
Donating to charitable causes is generally perceived as a moral, prosocial behavior, but this may not always be the case. Though moral identity tends to have a positive effect on prosocial behavior, moral identity does not unconditionally enhance charitable giving. Four studies demonstrate that...
Persistent link: https://www.econbiz.de/10014145559