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The effect of political ideology and message frame on donation intent during the COVID-19 pandemic
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of business research : JBR 125 (2021), pp. 201-213
Persistent link: https://www.econbiz.de/10012494064
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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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Donor happiness comes from afar : the role of donation beneficiary social distance and benevolence
Das, Gopal; Van Esch, Patrick; Jain, Shailendra Pratap; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 865-880
Persistent link: https://www.econbiz.de/10014451306