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Marketing letters : a journal of research in marketing
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Improving the impact of cause-related donation exchanges through message framing : a conceptual perspective
Das, Neel
;
Kerr, Anthony H.
- In:
The journal of applied business research
25
(
2009
)
2
,
pp. 69-77
Persistent link: https://www.econbiz.de/10003827599
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How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
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