Past research has primarily focused on what happens after a merger has occurred. This research attempts to find out whether anticipated benefits from the merger do actually accrue. The authors characterize the effects of observed variables on whether pairs of firms merge, vis-à-vis roommate...

Mergers and acquisitions (M&A) as an important business phenomenon, is not very familiar to many marketing scholars, and marketing is not the first functional area to enter managers' mind when they think of M&A deals. This paper provides a survey on M&A related research published in top...