D'Urso, Pierpaolo; Disegna, Marta; Massari, Riccardo; … - Facoltà di Economia / Wirtschaftswissenschaftliche … - 2014
The aim of this paper is to create a nexus between postmodern consumer behaviour and fuzzy clustering, and to propose a suitable clustering method to segment postmodern consumers. From a methodological perspective, the main contribution of this paper is related to the use of the fuzzy theory...
