Sensory evaluation has been widely applied in different industrial fields especially for quality inspection, product design and marketing. Classically, factorial multivariate methods are the only tool for analyzing and modeling sensory data provided by experts, panelists or consumers. These...

Purpose The purpose of this research is to conduct a theoretical prediction study exploring the effectiveness of different content marketing strategies in expanding the second-hand market for fashion brands, comparing the costs and risks involved in these strategies in practice....