Similar Search Results

Beyond listening : the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation

Schweitzer, Fiona Maria; Palmié, Maximilian; Gassmann, … - In: R & D management 48 (2018) 5, pp. 534-551

Persistent link: https://www.econbiz.de/10011971759

The eye of the beholder : the influence of intuition, rationality, and leeway on the assessment of an idea's market-creation potential

Schweitzer, Fiona Maria; Röth, Tobias; Gillier, Thomas - In: Industrial marketing management : the international … 91 (2020), pp. 274-284

Persistent link: https://www.econbiz.de/10012422220

Management of the Fuzzy Front End of Innovation

Gassmann, Oliver - 2014

Conceptual Part: Managing the Unmanageable: The Fuzzy Front End of Innovation -- Structuring the Front End of Innovation -- Integrating Customers at the Front End of Innovation -- Out of Bounds: Cross-Industry Innovation Based on Analogies -- Trend Scanning, Scouting and Foresight Techniques --...

Persistent link: https://www.econbiz.de/10014017061