Purpose – Although vanquished in anthropology, the notion “national culture” as a set of unique, shared, closed, enduring, coherent, determinate subjective values has been repopularized in management by Global Leadership and Organizational Behavior Effectiveness (GLOBE), Hofstede, and...

Purpose – To comment on Brewer and Venaik's review of the misapplication of the national culture dimensions of Hofstede and GLOBE at the individual and other sub‐national levels. This paper supports and extends their critique. Design/methodology/approach – The implausibility of...