Showing 1 - 5 of 5
Persistent link: https://www.econbiz.de/10001495165
Persistent link: https://www.econbiz.de/10001589228
Persistent link: https://www.econbiz.de/10003954157
Societies are often compared in terms of the relative shares of the domestic product controlled by government but we don’t have much by way of analytical tools to allow us to think about the ways in which changes in these shares affect the characteristics of production and distribution. This...
Persistent link: https://www.econbiz.de/10011755995
This paper attempts to develop some theoretical insights into the dynamics of marketing campaigns. It studies a model where two firms are competing in an advertising campaign with sales at a specified termination date and asks how the trajectory of resource expenditures would change over time....
Persistent link: https://www.econbiz.de/10013148570