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Influencers : the power of comments

Nistor, Cristina; Selove, Matthew - In: Marketing science 43 (2024) 6, pp. 1153-1167

Persistent link: https://www.econbiz.de/10015197044

Real-time bidding in online display advertising

Sayedi, Amin - In: Marketing science 37 (2018) 4, pp. 553-568

Persistent link: https://www.econbiz.de/10011916547

Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games

Hwang, Yongjin; Ballouli, Khalid; So, Kevin; Heere, Bob - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 480-496

Persistent link: https://www.econbiz.de/10011823053

When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth

Joshi, Yogesh V.; Musalem, Andrés - In: Marketing science 40 (2021) 1, pp. 168-188

Persistent link: https://www.econbiz.de/10012493751

The beneficial effects of ad blockers

Despotakis, Stylianos; Ravi, Ramamoorthi; Srinivasan, Kannan - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2096-2125

Persistent link: https://www.econbiz.de/10012522149

The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections

Zhang, Lingling; Chung, Doug J. - In: Marketing science 39 (2020) 5, pp. 872-892

Persistent link: https://www.econbiz.de/10012305112

Implicit cooperation in a market share attraction advertising game

Monahan, George E. - 1994

Persistent link: https://www.econbiz.de/10000885247

Persuasion as Matching

Kolotilin, Anton; Corrao, Roberto; Wolitzky, Alexander - 2022

In persuasion problems where the receiver's action is one-dimensional and his utility is single-peaked, optimal signals are characterized by duality, based on a first-order approach to the receiver's problem. A signal is optimal if and only if the induced joint distribution over states and...

Persistent link: https://www.econbiz.de/10014082023

Choosing between Reselling and Agency Selling When Channel Advertising Matters

Sigue, Simon; Gromova, Ekaterina - 2022

reselling or agency selling. Three game-theoretic models in which price and advertising decisions affect consumer demand are … analyzed. Contrary to common belief about agency selling, we demonstrate that when manufacturer advertising greatly influences … demand, reselling is the only feasible business model. Agency selling should be considered only when manufacturer advertising …

Persistent link: https://www.econbiz.de/10014084745

Cheap Talk Advertising in Auctions

Jewitt, Ian; Li, Daniel Z. - 2021

centre of a Hotelling line. Finally, we provide three applications of our results to monopoly advertising under a uniform …

Persistent link: https://www.econbiz.de/10013250400