oligopoly game in which firms sell differentiated goods and invest in advertising to increase the brand equity of their …

A semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca …

We customize the aggregative game approach to oligopoly to study asymmetric media markets. Advertiser, platform, and … platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned. …

oligopoly game in which firms sell differentiated goods and invest in advertising to increase the brand equity of their …

I present a model to describe the effects of persuasive advertising targeted at consumers with expectation …-based reference-dependent preferences. Persuasive advertising is competitive and increases the salience of advertised products while … deflated. I show that under moderate levels of loss aversion and product differentiation persuasive advertising has strictly …

advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model …. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates …, that perfectly cooperative advertising can lead to competitive disadvantage, and that perfectly predatory advertising can …

The paper presents the concept of an imitation equilibrium and explores it in the context of some simple oligopoly …