"More and more leaders in the last few years have challenged their own pricing models, invested in price optimization … without an overarching pricing strategy ? and the structured framework to derive and support it ? these leaders have often … who understand that pricing is a powerful lever, yet feel it is hard to act on. It offers the pricing strategies and …

pricing and product development decisions. In these systems, the firm presents customers with a product design and gives them … development and/or pricing of the product. We model the interactions between the rm and strategic customers in such systems as a … that these systems may increase gross product profits by up to 50% for development and by 20-30% for pricing …