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Product positioning in a two-dimensional vertical differentiation model : the role of quality costs
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Marketing science
30
(
2011
)
5
,
pp. 903-923
Persistent link: https://www.econbiz.de/10009384006
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Hold-up induced by demand for fairness : theory and experimental evidence
Raghabendra Pratap KC
;
Lauga, Dominique
;
Mak, Vincent
- In:
Theory and decision : an international journal for …
94
(
2023
)
4
,
pp. 721-750
Persistent link: https://www.econbiz.de/10014291725
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