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Strategic pricing and advertising in the presence of a counterfeiter

Buratto, Alessandra; Grosset, Luca; Zaccour, Georges - In: IMA journal of management mathematics 27 (2016) 3, pp. 397-418

Persistent link: https://www.econbiz.de/10011593259

A differential game model for sponsored content

Brambilla, Chiara; Buratto, Alessandra; Grosset, Luca - In: Journal of the Operational Research Society 75 (2024) 11, pp. 2171-2184

Persistent link: https://www.econbiz.de/10015188819

Pure-strategy Nash equilibria in an advertising game with interference

Viscolani, Bruno - In: European journal of operational research : EJOR 216 (2012) 3, pp. 605-612

Persistent link: https://www.econbiz.de/10009387452

Communication strategies to contrast anti-vax action : a differential game approach

Buratto, Alessandra; Cesaretto, Rudy; Muttoni, Maddalena - In: Central European journal of operations research 33 (2025) 1, pp. 191-210

Persistent link: https://www.econbiz.de/10015195695

Advertising a product to face a competitor entry : a differential game approach

Buratto, Alessandra; Wrzaczek, Stefan - In: Decisions in economics and finance : DEF ; a journal of … 41 (2018) 2, pp. 463-487

Persistent link: https://www.econbiz.de/10011997959

Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain

Buratto, Alessandra; Cesaretto, Rudy; De Giovanni, Pietro - In: International journal of production economics 218 (2019), pp. 72-82

Persistent link: https://www.econbiz.de/10012132798

Age-structured linear-state differential games

Grosset, Luca; Vicolani, Bruno - In: European journal of operational research : EJOR 254 (2016) 1, pp. 269-278

Persistent link: https://www.econbiz.de/10011503297

ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL

VISCOLANI, BRUNO - In: International Game Theory Review (IGTR) 11 (2009) 03, pp. 273-284

A manufacturer and a retailer are the members of a simple distribution channel for a particular product in a segmented market. The advertising efforts of the two agents have a joint effect on the goodwill of the different market segments and then on the demand. The channel members aim at...

Persistent link: https://www.econbiz.de/10008493087

Pure-strategy Nash equilibria in an advertising game with interference

Viscolani, Bruno - In: European Journal of Operational Research 216 (2012) 3, pp. 605-612

Two manufacturers produce substitutable goods for a homogeneous market. The advertising efforts of the two manufacturers determine the demand for the goods and interfere negatively with each other. The demand of each good is a piecewise linear function of the product goodwill, and the latter is...

Persistent link: https://www.econbiz.de/10010574139