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Online selling through O2O platform or on your own? : strategic implications for local brick-and-mortar stores
He, Bo
;
Gupta, Varun
;
Mirchandani, Prakash
- In:
Omega : the international journal of management science
103
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581761
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Offering custom products using a C2M model : collaborating with an e-commerce platform
He, Bo
;
Mirchandani, Prakash
;
Yang, Guang
- In:
International journal of production economics
262
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014329763
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