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Bonuses versus commissions : a field study

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Understanding the role of trade-ins in durable goods markets : theory and evidence

Rao, Raghunath Singh; Narasimhan, Om; John, George - In: Marketing science 28 (2009) 5, pp. 950-967

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Stay positive or go negative? : memory imperfections and messaging strategy

Li, Xiaolin; Rao, Raghunath Singh; Narasimhan, Om; Gao, Xing - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1127-1149

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Conspicuous consumption and dynamic pricing

Rao, Raghunath Singh; Schaefer, Richard - In: Marketing science 32 (2013) 5, pp. 786-804

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Marketing self-improvement programs for self-signaling consumers

Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science 37 (2018) 6, pp. 912-929

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Flirting with the enemy : online competitor referral and entry-deterrence

Zhang, Jianqiang; Liu, Zhuping; Rao, Raghunath Singh - In: Quantitative marketing and economics : QME 16 (2018) 2, pp. 209-249

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Signaling quality via demand lockout

Kraft, Andreas; Rao, Raghunath Singh - 2025

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Combining lab experiments and industry data in transaction cost analysis : the case of competition as a safeguard

Dutta, Shantanu - In: The journal of law, economics, & organization 11 (1995) 1, pp. 87-111

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