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Creation, consumption, and control of sensitive content
Wu, Yue - In: Marketing science 43 (2024) 4, pp. 885-902
Persistent link: https://www.econbiz.de/10014636351
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Consignment contracts with revenue sharing for a capacitated retailer and multiple manufacturers
Lim, Yun Fong; Wang, Yunzeng; Wu, Yue - In: Manufacturing & service operations management : M & SOM 17 (2015) 4, pp. 527-537
Persistent link: https://www.econbiz.de/10011388011
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Bad greenwashing, good greenwashing : corporate social responsibility and information transparency
Wu, Yue; Zhang, Kaifu; Xie, Jinhong - In: Management science : journal of the Institute for … 66 (2020) 7, pp. 3095-3112
Persistent link: https://www.econbiz.de/10012268632
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Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue; Geylani, Tansev - In: Marketing science 39 (2020) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
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Regulating native advertising
Wu, Yue; Gal-Or, Esther; Geylani, Tansev - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8045-8061
Persistent link: https://www.econbiz.de/10014279622