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Game theory
Consumer behaviour
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ECONIS (ZBW)
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The air war versus the ground game : an analysis of multi-channel marketing in US presidential elections
Chung, Doug J.
;
Zhang, Lingling
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2014
Persistent link: https://www.econbiz.de/10010485200
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The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
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3
A Bayesian analysis of post-entry outcomes : an application to shopping mall sales
Chung, Doug J.
;
Seo, Kyoungwon
;
Song, Reo
-
2017
Persistent link: https://www.econbiz.de/10011876927
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4
Does Apple anchor a shopping mall? : the effect of the technology stores on the formation of market structure
Chung, Doug J.
;
Seo, Kyoungwon
;
Song, Reo
-
2019
Persistent link: https://www.econbiz.de/10012175352
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5
Efficient computation of discrete games : estimating the effect of Apple on market structure
Chung, Doug J.
;
Seo, Kyoungwon
;
Song, Reo
- In:
Production and operations management : the flagship …
32
(
2023
)
7
,
pp. 2245-2263
Persistent link: https://www.econbiz.de/10014328635
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6
Pricing in marketing channels
Sudhir, K.
;
Datta, Sumon
- In:
Handbook of pricing research in marketing
,
(pp. 319-354)
.
2009
Persistent link: https://www.econbiz.de/10003819743
Saved in:
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A customer management dilemma : when is it profitable to reward one's own customers?
Shin, Jiwoong
;
Sudhir, K.
- In:
Marketing science
29
(
2010
)
4
,
pp. 671-689
Persistent link: https://www.econbiz.de/10008652625
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