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Game theory
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W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
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WINE <5, 2009, Rom>
1
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Journal of mathematical economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Games
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Operations research letters
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Experimental economics : a journal of the Economic Science Association
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International journal of game theory : official journal of the Game Theory Society
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ECONIS (ZBW)
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1
Cooperative search
advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
2
Keyword management costs and "broad match" in sponsored search
advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
3
Search
advertising
: budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
4
Coordinating traditional media
advertising
and online
advertising
in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
5
Competitive poaching in sponsored search
advertising
and its strategic impact on traditional
advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
6
Computational analysis of perfect-information position auctions
Thompson, David R. M.
;
Leyton-Brown, Kevin
- In:
Games and economic behavior
102
(
2017
),
pp. 583-623
Persistent link: https://www.econbiz.de/10011792236
Saved in:
7
Beyond the last touch : attribution in online
advertising
Berman, Ron
- In:
Marketing science
37
(
2018
)
5
,
pp. 771-792
Persistent link: https://www.econbiz.de/10011951271
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8
Real-time bidding in online display
advertising
Sayedi, Amin
- In:
Marketing science
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
Saved in:
9
Cheap Talk
Advertising
in Auctions
Jewitt, Ian
;
Li, Daniel Z.
-
2021
centre of a Hotelling line. Finally, we provide three applications of our results to monopoly
advertising
under a uniform …
Persistent link: https://www.econbiz.de/10013250400
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10
Selling impressions : efficiency vs. competition
Bergemann, Dirk
;
Heumann, Tibor
;
Morris, Stephen
-
2021
Persistent link: https://www.econbiz.de/10012593176
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