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When modeling the behavior of firms, marketers and micro-economists routinely confront complex problems of strategic interaction. In competitive environments, firms make strategic decisions that not only depend on the features of the market, but also on their beliefs regarding the reactions of...
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, leading to the absence of a one-to-one mapping between parameters and outcomes. Theory typically has little to say about … for heterogeneity in parameters, but also in equilibrium selection. Thus, it complements and extends the existing …
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