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Playing games, receiving gifts, creating experiences and building brands
Pratap, Sankalp
;
Gupta, Agam
;
Mateen, Arqum
;
Mahto, Kavita
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011571122
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