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How does the added new online channel impact the supporting advertising expenditure?

Pei, Zhi; Toombs, Leslie; Yan, Ruiliang - In: Journal of retailing and consumer services 21 (2014) 3, pp. 229-238

Persistent link: https://www.econbiz.de/10010348763

The strategic value of cooperative advertising in the dual-channel competition

Yan, Ruiliang; Pei, Zhi - In: International journal of electronic commerce : IJEC 19 (2014/2015) 3, pp. 118-143

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Bargaining power and value sharing in distribution networks : a cooperative game theory approach

Roson, Roberto; Hubert, Franz - In: Networks and spatial economics : a journal of … 15 (2015) 1, pp. 71-87

Persistent link: https://www.econbiz.de/10011309675

Bargaining power and value sharing in distribution networks : a cooperative game theory approach

Roson, Roberto; Hubert, Franz - 2014

Persistent link: https://www.econbiz.de/10011628946

Profit maximizing coalitions with shared capacities in distribution networks

Jouida, Sihem Ben; Guajardo, Mario; Klibi, Walid; … - In: European journal of operational research : EJOR 288 (2021) 2, pp. 480-495

Persistent link: https://www.econbiz.de/10012438243

Incentive-compatible information sharing by dual-channel retailers

Yan, Ruiliang; Pei, Zhi - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 127-157

Persistent link: https://www.econbiz.de/10009718631

Strategic complementarities in a model of commercial media bias

Kerkhof, Anna; Münster, Johannes - 2023

Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias,...

Persistent link: https://www.econbiz.de/10014416218

Manufacturers' pricing and advertising strategies for complementary and substitute goods

Roghaniana, Emad; Namazian, Zahra - In: International journal of services and operations … 46 (2023) 2, pp. 284-302

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Influencers : the power of comments

Nistor, Cristina; Selove, Matthew - In: Marketing science 43 (2024) 6, pp. 1153-1167

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Cloak or flaunt? : the fashion dilemma

Yoganarasimhan, Hema - In: Marketing science 31 (2012) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10009511627