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Quality differentiation and e-tailer's choice between reselling and agency selling

Wang, Le; He, Zhen; He, Shuguang - In: Managerial and decision economics : MDE ; the … 44 (2023) 6, pp. 3518-3536

Persistent link: https://www.econbiz.de/10014340998

Manufacturer encroachment and quality investment decisions in a two-period supply chain

Wang, Le; He, Zhen; He, Shuguang; Zhang, Yiwen - In: International transactions in operational research : a … 31 (2024) 4, pp. 2613-2643

Persistent link: https://www.econbiz.de/10014513272

Moving consumers from free to fee in platform-based markets : an empirical study of multiplayer online battle arena games

Wang, Le; Lowry, Paul Benjamin; Luo, Xin; Li, Han - In: Information systems research : ISR 34 (2023) 1, pp. 275-296

Persistent link: https://www.econbiz.de/10014323493

Envy or conformity? : an empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games

Wang, Le; Luo, Xin; Li, Han - In: Journal of business research : JBR 147 (2022), pp. 308-324

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Impact of live commerce spillover effect on supply chain decisions

Fan, Tijun; Wang, Le; Song, Yang - In: Industrial Management & Data Systems 122 (2022) 4, pp. 1109-1127

Purpose With the booming of live commerce, sellers provide products through not only their traditional channels but also the anchors who show products by live broadcast, forming a live commerce supply chain. In fact, such selling mode generates two effects: the live broadcast service of the...

Persistent link: https://www.econbiz.de/10014826044