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A reflection on analytical work in marketing: Three points of consensus
Thomadsen, Raphael; Zeithammer, Robert; Iyer, Ganesh; … - In: Marketing Letters 23 (2012) 2, pp. 381-389
Persistent link: https://www.econbiz.de/10010867884
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Too much information? : information provision and search costs
Branco, Fernando M. R.; Sun, Monic; Villas-Boas, J. Miguel - In: Marketing science 35 (2016) 4, pp. 605-618
Persistent link: https://www.econbiz.de/10011532523