We present a continuous-time real options game in which two firms must decide at each instant of time whether to be in or out of a market that expands up to a random maturity date and contracts thereafter. Firms differ only in the opportunity costs of usage of the assets they employ (e.g., owing...

We analyse how market competition in a vertically differentiated polluting industry is affected by product variants that comply at different levels with "green" social norms. A green consumption behaviour is considered as a byword of good citizenship. Consumer preferences depend on a combination...