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Pricing prototypical products
Amaldoss, Wilfred; He, Chuan - In: Marketing science 32 (2013) 5, pp. 733-752
Persistent link: https://www.econbiz.de/10010199752
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Direct-to-consumer advertising of prescription drugs : a strategic analysis
Amaldoss, Wilfred; He, Chuan - In: Marketing science 28 (2009) 3, pp. 472-487
Persistent link: https://www.econbiz.de/10003868039
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Product variety, informative advertising, and price competition
Amaldoss, Wilfred; He, Chuan - In: Journal of marketing research : JMR 47 (2010) 1, pp. 146-156
Persistent link: https://www.econbiz.de/10003947452
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The charm of behavior-based pricing : when consumers' taste is diverse and the consideration set is limited
Amaldoss, Wilfred; He, Chuan - In: Journal of marketing research 56 (2019) 5, pp. 767-790
Persistent link: https://www.econbiz.de/10012177644
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Low-price guarantees in a dual channel of distribution
Jiang, Juncai; He, Chuan - In: Marketing science 40 (2021) 4, pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
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A model of product line marketing
He, Chuan; Ke, Shaowei; Zhang, Xingtan - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
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The promise and peril of dynamic targeted pricing
Ham, Sung H.; He, Chuan; Zhang, Dan - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1150-1165
Persistent link: https://www.econbiz.de/10013471076
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Mixed strategies and iterative elimination of strongly dominated strategies : an experimental investigation of states of knowledge
Rapoport, Amnon; Amaldoss, Wilfred - In: Journal of economic behavior & organization : JEBO 42 (2000) 4, pp. 483-521
Persistent link: https://www.econbiz.de/10001487361