In many market settings, a customer often obtains assistance from a supplier (or service provider) in order to make better-informed decisions regarding the supplier's product (or service). Because the two parties often have conflicting pecuniary incentives, customer trust and supplier...

This paper highlights the importance of having a cooperative quality investment (CQI) strategy and proposes a simple proportional investment sharing schedule in the outsourcing of a supply chain, which consists of a contract manufacturer (CM, the supplier) and two competitive original equipment...