The “freemium” model for digital goods involves selling a base version of the product for free, and making premium product features available to users only on payment. The success of the model is predicated on the ability to profitably convert free users to paying ones. Price promotions (or...

Selling conspicuous products online is challenging for both brands (brands) and third- party e-commerce platforms (platforms). For brands, the trade-off between offering online discount and maintaining high-end brand image gives no easy answer, which leads to wide application of Minimum...