Lately, the Blue Whale Challenge, which is also known as the Blue Whale Game, received public attention via the countless news about teenagers all around the world harming themselves as they engage with the so-called game (Balhara, Bhargava, Pakhre, & Bhati, 2018; Sousa, Filho, Cavalcanti, Santos, &...

The social construction of technology in marketers' strategy ought to have a more profound role to play in unpacking quot;realquot; motivations and predicting engagement or anti-choice behavior with technology. Focus groups were conducted in London (UK) to illicit perceptions of both adopters...