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The effects of decision timing...
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Game theory
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Martín Herrán, Guiomar
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Karray, Salma
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5
Frutos, Javier de
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European journal of operational research : EJOR
10
International journal of production economics
5
Dynamic games and applications : DGA
3
International journal of production research
3
International game theory review
2
Journal of economic dynamics & control
2
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
Saved in:
2
The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International transactions in operational research : a …
31
(
2024
)
1
,
pp. 568-615
Persistent link: https://www.econbiz.de/10014430610
Saved in:
3
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
4
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
5
Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
International journal of production economics
184
(
2017
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
Saved in:
6
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
De Giovanni, Pietro
;
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
272
(
2019
)
2
,
pp. 465-480
Persistent link: https://www.econbiz.de/10011942131
Saved in:
7
Pricing of demand-related products : can ignoring cross-category effect be a smart choice?
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
223
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012233246
Saved in:
8
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
9
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
10
Towards an ecological technology for global growth in a North-South trade model
Cabo García, Francisco José
;
Escudero Puebla, Elena
; …
- In:
The journal of international trade & economic development
11
(
2002
)
1
,
pp. 15-41
Persistent link: https://www.econbiz.de/10001638629
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