Sweepstakes and contests are an extremely common promotional strategy used by firms. The sweepstakes and contests often differ significantly in the design of reward structure. For example, in 1999, Godiva Chocolates conducted a sweepstakes where one box of chocolates contained a diamond...

We analyze a general model in which, at each echelon of the supply process, an arbitrary number of firms compete, offering one or multiple products to some or all of the firms at the next or possibly subsequent echelons or directly to the end consumer. At each echelon, the offered products are...

In a crowdsourcing contest, innovation is outsourced by a firm to an open crowd that competes in generating innovative solutions. Given that the projects typically consist of multiple attributes, how should the firm optimally design a crowdsourcing contest for such a project? We consider two...